Florida Theatre

Take a step back in time on your First Coast vacation to the Golden Age of Hollywood with a visit to the Florida Theatre. 

This theater, located in downtown Jacksonville, opened its doors in 1927. The venue's Mediterranean Revival architecture is stunning, featuring intricate designs and luxurious interiors. All these factors make it one of the best landmarks to visit on your Jacksonville Beach vacation.

During the Depression, the Florida Theatre became a beacon of hope. It was where young and old could escape the financial strains and fears and enter a dream world. 

Since it was built during the silent picture era, the Florida Theatre has a Wurlitzer pipe organ and stage with dressing rooms for entertainers between showings. Both of these would prove invaluable to its longevity.

The theater's downtown location puts it close to other landmarks and restaurants, which makes combining multiple attractions with a show and dinner easy. An example is before a concert or show, visit the Cummer Museum of Art & Gardens or grab a meal at Restaurant Orsay. 

While the Golden Age of cinema has died, the Florida Theatre is very much alive with concerts, special events, and vintage movie screenings. Catching a show or movie on your Jacksonville vacation will not only be entertaining but will amaze you with its stunning beauty. 

Florida Theatre: Fun Facts & Cool Features 

As mentioned, the designers' foresight in including a stage and dressing rooms enabled the Florida Theatre to survive changing times. By incorporating live shows, the hall has seen The Spinners, Bon Jovi, Branford Marsalis, and countless other music sensations.

One iconic performance was in 1956 when Elvis Presley performed. Interestingly, the mayor and sheriff had an arrest warrant out for Elvis for "impairing the morals of minors" should he do his "Elvis the Pelvis" moves. While Elvis complied, he nonetheless wiggled his finger at the authorities in the orchestra pit. According to a band member, it marked the genesis of his classic move.

Another captivating feature is the interior architecture. Boasting vivid colors, intricate plasterwork, and European influence, guests stare in awe, from ceiling to floor, before the curtain rises. 

As mentioned, the Florida Theatre is close to other things to do, like the MOSH (Museum of Science and History) or a visit to Tommy Bahama Marlin Bar & Store, making it attractive for those who prefer a day packed with adventure. 

The "Mighty Wurlitzer" organ attracts organ enthusiasts nationwide who want to hear its majestic notes in their original setting. The instrument is still active and is used for special filmings, events, and shows. 

The Florida Theatre offers premiere ticketed performances and a stunning interior that will transport you back to the days of black-and-white movies. This combination makes it one of the best attractions to visit in Jacksonville Beaches.

Getting There 

Here are step-by-step driving directions to the Florida Theatre from Jacksonville: 

• Start on I-95 North. 
• Take exit 353B for Union Street/FL-115. 
• Merge onto W Union Street. 
• Use the right lane to take the ramp to Newnan Street. 
• Continue straight for about half a mile; the destination will be on your left. 
• Address: 128 E Forsyth St, Jacksonville, FL 32202

Cost

Ticket prices at the Florida Theatre vary by event and seating choice. Visit their website to get the most up-to-date pricing and information.