About the Redwood Coast
The Redwood Coast extends along the breathtaking and quiet North California coastline. Through the towns of Eureka, Arcata, McKinleyville and Trinidad to the magnificent Redwood National Park, a World Heritage Site home to the tallest old-growth redwoods in the world.
California’s Redwood Coast is a vacation destination that appeals to all types of travelers! Nature lovers balance solitude and adventures amidst the towering redwoods, wine enthusiasts and foodies seek out new hot spots, and beach-goers explore miles of untamed and wild coastline.
Casago franchises are currently in over 30 destinations around the world and are excited to welcome California’s Redwood Coast to our expanding team of Casago franchises and popular US vacation destination markets.
Meet the Owner: Michael Reinman
Redwood Coast franchise owner, Michael Reinman, began his career in the world of international business and finance in New York. Later, transitioning to teach math and economics at a local high school. His entry into the vacation rental industry began about 20 years ago when he and his wife, Hope, converted the garage of their beach property in Trinidad into a profitable Vrbo rental. Going on to assist neighbors and friends to do the same, …. the rest is history!
Casago: Michael, can you tell us a little bit about yourself, your family and your community?
Michael: I met my wife of 27 years, Hope, in the Peace Corps in Guatemala 29 years ago! Our daughter Noa is 22, our son Solomon is 24, and my siblings and folks are back on the East Coast, so we do not see them enough. I have a great group of friends whom I often do sports with including surfing, hiking, mountain biking, disc golf and backpacking.
We live in the wonderful California college town of Arcata. I have been fortunate to serve as President of the Chamber of Commerce in Trinidad and on the Arcata Planning Commission. Our family and business support and are involved in local community organizations including our local rabbi & his young family.
What attracted you to the vacation rental industry?
Michael: Every day is different because you are dealing with people, and it’s fun working with folks that are on vacation – it’s generally a good atmosphere as opposed to working in a prison, say…or a dentist office.
Tell us a little about the history of your Redwood Coast vacation rental business before becoming a Casago franchise.
Michael: With my business before, my team and I had to do everything & be experts in everything, and I mean everything. We used Escapia as our VRMS which is good but did not integrate with Airbnb and trying to find good integrators is not easy. I worked at least 60 hours a week, only taking off one day a week, and often felt I wasn’t building the business as good as it could have been. We grew quickly and were profitable, but it was a lot of work for all of us.
How did you learn about the Casago Franchise opportunity?
Michael: Casago brought me in to buy a business for sale in Hawaii and we decided to make that a Casago Franchise, which has been working great. Joining the Casago team for the new start up in the California Redwood Coast made sense.
What led you to join the forces with Casago?
Michael: Casago is a family, with everyone being really supportive of each other. Their industry expertise and knowledge of the Streamline PMS (the most powerful VRMS on the market) brings so much to the table.
We trust it was a seamless and smooth transition and on-boarding process?
Michael: We are working with the same uber-helpful Casago support staff – they always go way beyond what they really should do to help us succeed. The Casago team helps all our team members get up to speed and excel. A team that excels means a business that is wonderful to be a part of.
In closing, can you share a favorite quote that inspires you?
Michael: “Things happen for us, not to us. Although we may not be able to always see that, it is the truth. And, we must trust and count our blessings. Relationships are the most important thing in life…”
Become a Casago Franchise
Why become a Casago Franchise? Competition in the vacation rental industry is fierce. As a partner of Casago, you will have access to a plethora of technology, resources, and support. We work to ensure that your business has all the tools necessary for success. Plus, with 20+ offices worldwide, we’re able to leverage our purchasing power for the best prices on products you use everyday.
Casago is a family of people who are passionate about the Vacation Rental Industry and love helping each other. If this sounds like something that you have been missing, then a Casago franchise may be right for you. If you’re interested in learning more about becoming a franchise, visit our page here.