You’ve researched. You’ve planned. You’ve imagined and reimagined stepping into the photos of the vacation rental you’ve carefully selected. When you actually walk into your home away from home, how does that first tangible impression define your experience? This decision is made faster than you may think.
First Impression of a Vacation Rental
Let’s back up. Is physically stepping into a vacation rental what actually defines the first FIRST impression? That can actually start from the moment a guest selects a property, which kick-starts the overall guest experience. Ensuring a welcoming atmosphere can start from the moment a guest books a property. Timely confirmation, concise directions and messages about what guests can expect during their stay, along with other pre-arrival communication, can all impact a guest’s level of anticipation and projected comfort.
A Sensory Experience
Beyond anticipation, check-in date arrives for your vacation rental. This is when a next level of first impression comes into play. And then there’s what’s known as “The Critical Window” – an estimated 10 minutes from first pulling up to a property, checking-in (how effortless is it?), and stepping into the space. Before you even set down your bags, your brain is already processing signals.
Complementing the “Critical Window,” there’s the even more crucial immediacy of a fleeting 10 seconds that will assure vacation rental guests their planning has paid off. Beyond providing the perfect layout, perhaps the most important comfort cue a vacation rental home can offer is to the senses. While visual impressions matter, including how light flows through the space, frequently the strongest impact can be smell.
How to make sense of scent
Our sense of smell is directly linked to parts of the brain that manage emotion, motivation, and memory. When stepping into a vacation rental, initial aromas can lead the brain to automatically run through an unspoken mental check-list:
- Is the space clean and well-maintained?
- Has this space been empty for a long time?
- Can I relax here and feel at “home”?
A light, welcoming scent can help ensure a property smells and feels fresh and clean. Subtle, pleasing scents can instantly create a feeling of welcome, relaxation, and – ah yes, vacation. On the other hand, overly perfumed, musty, or stale air environments can be immediately off-putting even if the layout is stellar.
Visual Cues
Natural light and lack of clutter can go a long way in setting the right vibe in a vacation rental. While the power of light can brighten up a space, a clear entryway literally provides a welcome invitation to enjoy it. This visual experience also factors into the fleeting 10-second opportunity to ensure guests feel a sense of retreat.
Sound
In addition to the immediacy of scent and visual perception of a space, sound or perceived noise can play an important role in a vacation rental guest’s experience. Curiously, this may not fall into the first 10-second welcome span. In addition, clear pre-arrival communication about surrounding noise factors (roadways, shared common spaces, holidays, etc.) can enhance the level of trust a guest weighs into their impressions. Within the home itself, are there possible noises guests may encounter that could cause discomfort? Does the A/C make a loud sound when it kicks in? Are there any alarms emitting random beeps (or that blink)? Have these noise factors been clearly detailed prior to arrival and/or described in a welcome book?
Lasting Impressions
Vacation rental guests are primarily seeking the chance to relax and unwind in the comfort of home – that often promises to be even more comfortable than home. Clear communication, focus on positive sensory experiences, and keeping the 10–second and 10-minute benchmarks in mind can enhance the guest experience and help sustain lasting good impressions.
