Casago’s 21st Anniversary: Origins & The Future
A Look Back at What We’ve Achieved
At Casago, hospitality comes first. We’re deeply committed to delivering outstanding customer service and creating a warm, supportive environment for every team member who helps build our company. Our talented professionals are carefully selected for their roles, and every new hire begins their journey at Casago University in Rocky Point, Mexico. There, they receive thorough training for their position, dive into our mission and CREDO, connect with the Rocky Point team, and experience firsthand what makes the Casago family so special.
Over the past two decades, we’ve expanded significantly across Mexico and the United States. We’ve fueled this growth by empowering business owners to thrive through our franchise model, giving them the tools to compete successfully in the vacation rental market. But how did this journey begin? Let’s step back in time.
The Origin: Cindy’s Beach House Rentals
Nearly 30 years ago, in 1996, Steve Schwab—fresh out of college and with military experience—headed to Mexico for a vacation. He landed a job at Cindy’s Beach House Rentals in Rocky Point (Puerto Peñasco), a local company specializing in short-term vacation stays and property management. What started as a summer gig quickly became much more. Less than a year later, when the owners decided to sell, Steve stepped up. Drawing on his Army background, drive, and willingness to learn, he took ownership and rapidly mastered every aspect of the hospitality and travel business.
Changing with the Times
In 2002, he rebranded the company to Seaside Reservations —a name that perfectly captured its beachfront focus in Puerto Peñasco. Steve continued investing in advanced technology and data systems to support seamless growth and empower the team. As the business expanded beyond seaside locations, however, “Seaside” no longer told the full story. In early 2018, we made the bold move to rebrand as Casago. The change sparked varied reactions from guests and staff alike, but it proved transformative—unifying our operations and enabling strong expansion across both Mexico and the U.S.
Today, Casago proudly serves more than 20 destinations, including Rocky Point, Puerto Vallarta, Los Cabos, Cancun, Park City, Snowshoe, St. Croix, Kona, St. Augustine, Tucson, and many more.
The best is yet to come…
Today, Casago is powered by over 250 dedicated employees and expert resort management professionals. We truly believe in the strength of our people—that’s why every new team member starts at Casago University. Joining Casago means becoming part of a positive, community-minded family focused on creating memorable experiences for every guest.
We’re excited to keep growing, innovating, and delivering exceptional service to our clients and property owners. Thank you to all our owners and guests for your unwavering support as we celebrate 21 years. The best chapters are still ahead—stay tuned for what’s next!
