One obvious thing about the Casago Franchise model is how we work with experienced property managers that have an existing book of business, or with new property managers just starting out. Casago works in developed markets or new undeveloped markets. Another very clearly stated requirement at Casago is to do things legally and correctly and new franchisees must align with the vision and mission of Casago.
Franchising and Working with Franchisees
A new franchise with Casago is guaranteed professional support and training, powerful technology with a proven and efficient tech-stack, and to learn the Casago System for faster growth with less stress. Other deliverables from Casago include:
- Guest Support 24/7/365 – the Casago Reservations System and after-hours support allow franchisees to work on their business but not in their business
- Full Technology Suite – communications, software, and the best technology in the business
- Smart Home Technology Tools – allows the franchisee to scale inventory growth and create a transparent digital footprint at a fraction of the cost of other solution
- Purchasing Power – leveraging the purchasing power of the Casago global footprint to ensure the best pricing on products used every day.
- Mentoring and Leadership – with access to the executive leadership team with over 60+ years of combined industry experience, to mentor and develop the franchise owner and staf
- Responsive Revenue Management – revenue management strategies that beat traditionally managed properties
- Casago University – the premier professional development offering training to staff in all areas of property management from day one of new franchise operations
Casago Franchise Community
A key attraction learned from franchisees is the ‘Casago Community’. New franchisees may have only heard about the open and honest sharing coming into the Casago family, but they learn quickly the Casago Community of leaders is ready to assist in any way possible.
The Casago franchise owner in Casago Sunriver, Oregon mentions the personal support she receives from the Casago Community. It’s not only the support but it’s the favored pricing of incredible software that puts her on the same playing field of larger competitors. She maintains her ‘boots on the ground’ philosophy while adding the bells and whistles of the much larger companies in her market.
One of the principal attributes of her initial success with Casago was support during the transition. Two Casago staff were onsite to help her go live. The funny thing is, sure they helped with the software, training, and advice, but they jumped in when needed to clean properties as needed. The positive, can-do / will-do attitude and the ‘whatever it takes’ demeanor allowed her to handle tough situations and gain valuable insight.
It doesn’t stop with on-boarding either. As the business grows, and new problems arise, the Casago team steps up to help. She comments that Casago Sunriver is never alone and support is always available.
Casago Core Values
The Casago Core Values and ORANGE stood out to her as much as the brand. Working with her team to see them grow and be better tomorrow than today is something she could buy into. Seeing her role as not just a property manager but as a steward of the properties entrusted to her also speaks to her and her team. “The ORANGE book is probably the greatest business book she has ever read!” according to Stacy of Casago Sunriver. She uses the book as a guide for herself and her staff. She says it can answer issues and direct steps to solve any of their issues.
What is her favorite part of ORANGE? “A” for Anticipate! Their goal is to anticipate the needs of the renters before even the renter knows they have a need and deliver unreasonable hospitality! In a world where online reviews can make or break a company, it is very important to anticipate their needs.
A – Anticipate
Our purpose is to anticipate the unexpressed wants and needs of the Customer.
How many franchises exist where the owner of the company will ride a motorcycle 18 hours to have dinner with the new franchise owner? Steve did! Not that riding a motorcycle 18 hours can happen every time, but it did for Casago Sunriver. And the support hasn’t stopped since. Helping Stacy replace key positions is another Casago Community attribute.
Other franchisees talk about transparency and being included in Casago decisions, so they never have to guess what the company is doing. It’s like being part of a high-level Mastermind Group, reiterated over and over.
Stacy sums up her decision to franchise with Casago this way, “Being a franchisee will help you grow your business and if you aren’t ready to do that, you will feel a little overwhelmed. It is a big process and during it you will freak out…but Casago comes in and supports you. It is a NO BRAINER to me. I wish I would have known about Casago sooner!”
