About
As the song claims, "There's no business like show business…" and that's especially true at The Alabama Theatre!
But why is it named "Alabama" when the theater is in South Carolina? The answer lies with the Country supergroup, Alabama.
Before achieving fame and selling millions of records, Alabama performed for tips at The Bowery, a local Myrtle Beach nightclub. When stardom and success came, the band wanted to return to their musical roots, leading to the birth of Alabama Theater.
Since its inception in 1993, The Alabama Theater has been a significant attraction in the Myrtle Beach area, showcasing various entertainment options.
Initially famous for "ONE The Show," the Alabama Theatre now proudly presents "ICONIC," a variety show featuring innovative choreography, diverse songs, and an array of comedy, thrills, and entertainment.
During the holidays, the theater hosts the "South's Grandest Christmas Show," offering a blend of popular holiday songs, festive dance routines, spirited comedy, and the potential for a special appearance from Santa Claus.
Celebrities like Jay Leno, Josh Turner, the Righteous Brothers, Diamond Rio, and the Oak Ridge Boys have performed. And the group, Alabama, performs at least ten shows annually at the theater.
Apart from its entertainment offerings, the Alabama Theatre is a versatile venue for hosting various events and gatherings, including family reunions, corporate events, church groups, and bus tours.
They also emphasize educational aspects, offering backstage tours and workshops to further enrich Myrtle Beach.
Fun Facts & Cool Features
When the theater opened its doors in 1993, it was a significant event covered by major media outlets, including CBS Morning Show, NBC Nightly News, Good Morning America, CMT, TNN, and various national and regional publications.
In its early years, Gaylord Entertainment, known for owning the Grand Ole Opry and other entertainment entities, collaborated in writing, directing, and producing shows at the Alabama Theatre.
As of 2023, the Alabama Theatre remains a leading entertainment venue on the East Coast. The 2,000 seat auditorium continues to innovate with shows like "ICONIC" and "The South's Grandest Christmas Show."
The planning for each year's shows at the Alabama Theatre starts many months in advance. This includes setting the creative direction and introducing new songs, scenic elements, costumes, and performers.
Getting There
Here are step-by-step driving directions from Myrtle Beach to The Alabama Theater:
- Start by heading north on N Oak St toward 21st Ave N.
- Turn right onto 21st Ave N.
- Use the 2 lanes on the left to turn left onto Robert M. Grissom Pkwy.
- Use the right lane to take the ramp onto US-17 N/US Highway 17 Bypass S.
- Merge with US-17 N/US Highway 17 Bypass S.
- Continue straight to stay on US-17 N.
- Keep left to stay on US-17 N.
- Address: 4750 Hwy 17 S, North Myrtle Beach, SC.
Cost
Ticket prices vary depending on the show and seating options. For instance, tickets for the "Iconic" show range from $39.95 to $53.70, with a special rate of $17.95 for kids.
Prices are subject to change; check their website for updates.
Local Tips
- Hats, flip-flops, beachwear, and tank tops are strictly prohibited.
- The temperature inside can fluctuate, so bringing a light sweater is a good idea.
- Photography inside the theater is restricted once the show starts. Always check with the ushers for any policy changes.
- If you go early, explore the theater's surroundings, take pictures, and visit the merchandise table for souvenirs and refreshments.
- The Alabama Theatre has updated and spacious restrooms on both levels. Concession stands are available outside the theater, in the lobby, and on the second floor.
- There's also a seating area outside the theater to enjoy refreshments before the show starts.